When I talk about this, it’s almost as if I’m beating a dead horse, but it’s true. Mobile Responsive Design completely changed everything about web design. Before responsive design, web designers had to create separate websites for desktop and mobile devices, resulting in increased workload and maintenance costs. With the advent of responsive design, designers […]
Content is Compound Interest for Marketing
By creating and sharing valuable and relevant content with the goal of attracting and retaining a clearly defined audience, the process of content marketing can be compared to building up a savings account one deposit at a time. Each piece represents a valuable piece of content, such as a blog post, social media post, or […]
Understanding Social Proof
Social proof is a psychological phenomenon that refers to the tendency of people to conform to the actions and behaviors of others in order to feel accepted or make informed decisions. It is the idea that people are more likely to trust and follow the actions of others if they believe that others are similar […]
The Next Consumer Generation
Until recently, Baby Boomers have largely driven the consumption demand across the country, but that has started to change. As Baby Boomers approach retirement age, they are shifting their consumption habits for a variety of reasons. Here are a few possible explanations: If not Boomers, then who? The rising cost of assets, particularly real estate, […]
