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Every brand has a unique story, but not everyone knows how to tell it effectively.
In this article, I will guide you through the essential components required for creating a compelling brand storytelling video. Just like baking a cake, the right mix of basic components in the proper order can produce a successful result.
A successful marketing storytelling video requires the following components:
- A Subject – Every story needs a relatable protagonist.
- A Problem – The brand or product should aim to solve a particular issue or problem.
- Emotional Appeal – Brands should exhibit a distinct personality and emotional appeal. There’s no such thing as just presenting facts anymore.
- Visual Storytelling – Utilizing images, music, and animation can enhance emotional appeal.
- Clear Narrative Arc – The story should have a clear beginning, middle, and end, with the protagonist experiencing some sort of change.
- The Message – The brand must present a clear message that explains how they solve the pain points for the customer.
- Call to Action – The video should conclude with a clear call to action, prompting the viewer to take the desired action.
By utilizing these essential components, you can create a compelling brand storytelling video that truly resonates with your audience.
Quick Example
I use a window installation company as an example of a business in all of my intake forms, so here’s a brief example of that that quick 90 second video would look like:
The video begins with shots of the city skyline and the busy, fast-paced life of people. Then, it cuts to the business owner who explains how people these days cannot afford to wait for weeks to get their windows installed. The urgency of the situation is emphasized.
Next, the video highlights the window installation team in action, using state-of-the-art tools and materials to replace old and outdated windows with new, energy-efficient ones. The owner emphasizes the company’s commitment to same-day installation and assures customers that they will receive high-quality service at an affordable price.
Throughout the video, the owner highlights the company’s values and mission, explaining their unique value proposition- they are affordable, and that they are so good at their job that your walls wont need to patch and re-paint your walls. Testimonials from satisfied customers showcase the company’s commitment to customer satisfaction.
Finally, the video concludes with a call to action, inviting viewers to contact the company and schedule their same-day window installation.
Overall, the brand storytelling video showcases the company’s values, mission, and commitment to customer satisfaction, while emphasizing the speed, affordability, and quality of their same-day window installation services.
